Search Engine Marketing Advisory Services
Technical Audit
The technical audit starts by running an A-Z checklist on your site analysis to offer feedback on design, site architecture, and other determining factors that affect organic rankings such as domain, site maps, back links, title, Meta tags, and more. It is also ensuring that your site is listed locally and with specific search engines.
Keyword Analysis & Research
The first step of keyword analysis and research involves researching and identifying the proper, exact and unique target keywords and key phrases to capitalize on the search terms that best describe your business. Determining keywords and keyword phrases with relevancy and traffic are one of the most important factors influencing natural search engine results and rankings for online marketing success. The “spiders” that search engines send out to crawl websites are looking for and reading these phrases found through keyword analysis to subsequently index the pages of your site based on their relevancy to the search term.
Content Analysis & Recommendations
The follow up to keyword analysis and research involves incorporating the appropriate targeted keywords and keyword phrases into your site’s content to achieve prominent placement for the right keyword. This also includes efforts to update the title tag and Meta tags on “critical” pages to ensure the greatest probability that your site is found by search engines and that the most qualified users will find specific pages within your site relevant to their search query.
Search Engine Page Rank Report
Search engine rankings and listings are constantly changing due to competition, site updates and the re-shuffling of listings by the search engines. As a result, having a search engine keyword page rank report will help you understand how your site ranks among the major search engines (Google, MSN and Yahoo) versus your competitors by summarizing your site’s listings, ranking and position based on the keywords identified in the keyword analysis.
Link Management & Keyword Updates
Link management involves increasing the number and quality of external links pointing to your website. Having a proper link strategy can have considerable impact on your ability to achieve and maintain prominent positioning for the keywords you covet. This includes targeting directories, blogs, social networking sites, etc. based on relevancy and traffic (i.e. Google Page Rank of 3 or higher) in order to increase traffic and boost rankings.
Monthly Analytics Reporting & Analysis
Leveraging monthly analytics is vitally important in order to understand key website metrics such as incoming traffic by keyword, search engine and referring source, visitor information and e-commerce activity and act on that data. Maintaining vigilance in monthly analytics reporting and analysis on a consistent basis will help determine your website's overall success and return on investment.
Strategic Recommendations
To fully optimize all the benefits of Internet marketing, it's important to look at ideas and strategies that “think outside the box” and create new channels for inbound traffic that embrace the “Web 2.0” ideology sweeping the Internet. These strategic recommendations may or may not be implemented. The bottom line is that this component is offered because it’s imperative to create a personalized experience to meet the needs of search technologies, social media and user-generated content that puts the end user in the driver’s seat.
Pay Per Click Management
Unfortunately, initial results in organic search are not always instantaneous and generally take between 3 and 12 months of aggressive keyword optimization to obtain desirable search engine listings. That’s why paid search is a viable, interim solution. Advertising as a sponsored placement enables a continuous flow of traffic to your site and allows for faster learning in terms of what messaging, keywords and ads work. Plus, the combination of paid and high ranking natural listings will increase the percentage of clicks captured and reduce the percentage of traffic lost to competition.
Social Network Campaign
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and social networking sites (i.e. Facebook, Twitter) Social Media optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Blogging
Blogging has undergone many changes and has evolved into a very powerful word of mouth tool. After a slow start, blogging has rapidly grown into a market with over 112 million blogs, according to Technorati. Despite its great popularity, most companies are not maximizing their return from blogs due to the lack of a well thought out blog optimization campaign. Blogs can be an effective and powerful marketing tool for brand awareness as well as interacting and communicating with a customer base.
Video Optimization
Video Optimization is a rapidly growing search engine marketing (SEM) strategy. In the last few years the numbers of online viewers has increased dramatically, making popular names like YouTube great success stories. Video Optimization is an excellent medium for building brand awareness. It is also used for establishing external links (which boost SEO rankings) and driving incremental, FREE traffic.
